You’re a comic book creator with a great idea for a new project. You’ve been working on it for months. And you’re finally ready to launch a Kickstarter to fund it. But what’s the best day of the week to launch your campaign? If you’re looking for the answer to when is the best day of the week to launch a Kickstarter campaign, you’ve come to the right place!
The Best Day of the Week to Launch a Kickstarter is Tuesday
Monday sounds like the most logical choice. It’s the start of the work week and everyone is getting back in the office. However, people are generally more productive on Mondays because they’ve had a break from work and are feeling fresh to tackle their assignments.
Tuesday is the best day because the first 72 hours of a Kickstarter campaign are the most crucial to building momentum. And you don’t want those 72 hours to include Friday, Saturday, or Sunday because most 9-to-5’ers are focused on being away from their computers then.
So if you want your Kickstarter to get off to a strong start, Tuesday should be your target. If the upcoming Friday is a holiday, then consider Monday instead or the following Tuesday.
Of course, there are other factors to consider as well. The time of day you launch your Kickstarter can make a difference, as can the length of your campaign.
Launch Your Kickstarter at 8am Pacific / 11am Eastern
This window is optimal because people on the west coast are waking up to check their phones and people on the east coast are getting ready to take a lunch break (and will be checking their phones).
This window gives your potential backers a clear signal to back your project when they first get to work or while they’re waiting to order lunch. It also allows you to capitalize on the initial hype because your initial backers will have time to share their backing on social media early in the day.
And of course, promotion is key! Make sure you let all your potential backers know about your campaign well in advance of its launch.
With all that being said, ultimately the best day to launch your Kickstarter is the one that works best for your target audience. If your target audience has a schedule that isn’t like the normal 9-to-5’ers, think about when they would be most likely to check their phones or social media during the week. Think about when they would be most active on social media for that initial 72 hours.
There’s no definitive answer when it comes to the best day to launch a Kickstarter campaign. However, Tuesday mornings tend to be great days for catching the most people on social media, so launching on a Tuesday might give you a boost out of the gate.
Looking for more tips to make your Kickstarter a success? We’ve got you covered!