You’ve created the most amazing comic book ever. The artwork is spectacular, the story is engaging, and you just know that people are going to love it. There’s just one problem: you need to raise some money to get it printed. That’s where Kickstarter comes in. Kickstarter is a crowdfunding platform that allows creators like you to pre-sell your products in order to raise the funds needed to bring them to market. And one of the most important elements of a successful Kickstarter campaign is knowing how to make a Kickstarter video.
Why You Need a Video
A video is essential for a successful Kickstarter campaign because it allows you to tell your story in a way that written text simply can’t match.
A well-made Kickstarter video will introduce you and your team, show off your product, and explain why people should support your project. It’s the perfect way to get potential backers excited about your comic book and convince them to pledge their support.
But making a great video isn’t easy. It takes time, effort, and sometimes even money to create something that will really capture people’s attention and imagination.
Luckily, we’re here to help. In this blog post, we give you some tips on how to make an awesome Kickstarter video that will help you reach your fundraising goals.
Tips for Making a Great Video
1) How long should a Kickstarter video be?
Your video should be between two and three minutes long. Any longer than that, and you risk losing people’s attention.
That may not seem like a lot of time, but it’s more than enough to introduce yourself and your project, explain why it’s important, and show off some of your amazing rewards.
So don’t try to stuff too much into your video—less is more in this case.
2) Be yourself
Potential backers want to see the real you, so don’t be afraid to let your personality shine through. This is your chance to connect with potential supporters on a personal level and get them excited about your project, so have fun with it!
3) Keep it positive
Your video should be positive and upbeat, even if you’re talking about a serious topic. This is not the time to get into the nitty-gritty details of your project—save that for the written portion of your campaign page.
Instead, focus on why your project matters and what it will achieve. Keep your tone light and friendly, and avoid anything that might turn people off, like swearing or political ranting.
4) Be clear about what you need
Your supporters need to know how much money you’re trying to raise and what you plan to do with it. This is essential information, so make sure it’s prominently featured in your video.
You can do this by including text on the screen or simply saying it out loud. Either way, potential backers should never have to wonder how much money you need or what you plan to do with it.
5) Show off your rewards
Your supporters want to know what they’ll get in exchange for their pledge, so make sure to show off your rewards in your video.
This is a great opportunity to get creative and really sell potential backers on why they should support your project. So take some time to put together some amazing rewards that will really appeal to your target audience.
6) Show off your product
Give potential backers a look at what you’re offering by sharing some sneak peeks of your comic book’s artwork or storyline. This will help them visualize what they’re supporting and get them even more excited about your project.
7) Get some footage of you and your team
People want to see the faces behind the project, so be sure to include some footage of you and your team in your video. This will help potential backers connect with you on a personal level and feel like they’re contributing to the team’s efforts.
You can do this by filming a quick introduction to your project or by showing some behind-the-scenes footage of you and your team working on the comic book. Keep these introductions brief. No one needs to tell their life stories.
“Hey! I’m Rick, I did the coloring, and I like fried eggs and rice!”
Think quick, fun, and lighthearted.
8) Keep it professional
While it’s important to be yourself in your video, it’s also important not to go too crazy with it. Remember that this is a business transaction—you’re asking people for their hard-earned money, so it’s important to come across as professional and trustworthy.
That doesn’t mean your video has to be boring, but it should be well-produced and free of any offensive language or content. This is your chance to make a great first impression, so make sure you put your best foot forward.
9) Edit wisely
Once you’ve filmed everything, take some time to carefully edit your video down into its most essential parts. You want potential backers to walk away from watching your video feeling informed and excited about your project—not bored or confused.
And if you’re not sure whether something should be included or not, err on the side of caution and leave it out.
10) Add some music
Your video doesn’t have to be a high-budget production, but it should look and sound professional. One easy way to make your video look more polished is to add some background music.
Just make sure to choose something that’s appropriate for your project—no one wants to hear death metal in a Kickstarter video about a children’s book.
11) Ask for help
If you’re not sure how to get started or don’t have the time/resources to make a video on your own, don’t be afraid to ask for help from family or friends who might be willing (and able) to lend a hand.
Or, if you’re really stuck, there are plenty of services out there that can help you make a great video without breaking the bank.
Conclusion—How to Make a Kickstarter Video
Knowing how to make a Kickstarter video is essential for any creator looking to crowdfund their project—but it’s not always easy. By following these simple tips, though, you can put yourself on the path toward success. So what are you waiting for? Get out there and start filming!